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Music Farm and AC Entertainment Team Up

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What does the Music Farm and AC Entertainment partnership mean for you?

Last week AC Entertainment and The Music Farm announced an exclusive partnership to bring an expanded breadth of musical offerings to their two South Carolina clubs as well as other shows in the area. That sounds great, but what does that mean to you as a concert goer? Bottom line, it’s going to be a good thing.

Not only is AC Entertainment one of the top concert promoters in the Southeast, but one of the top 40 in the world. They’re co-founders and producers of Bonnaroo Music and Arts Festival, as well as curators of Big Ears Festival and Forecastle Music Festival. In addition to these major fests, they similarly book and program The Orange Peel in Asheville (one of our favorite venues);both the legendary Exit/In and the Marathon Music Works in Nashville, TN; and Track 29 in Chattanooga, TN – all of which are regularly cited among Pollstar’s Top 100 Clubs in the world in attendance. They’ve been testing both the Columbia and Charleston market here for years by booking acts that range from The Avett Brothers and Dave Matthew’s Band to Bassnectar and more recently Skrillex and Jack White. All you have to do is look at the concert calendars for their other venues to tell the direction live music in Charleston and Columbia could head if potential concert attendees do their part.

The Music Farm believes the area has untapped potential, and so does AC Entertainment.

“The growing cultural vitality we see in both Charleston and Columbia is inspiring. There’s tremendous potential here,” said Ashley Capps, AC Entertainment’s founder and CEO via the companies press release.

The relationship between AC Entertainment and The Music Farm dates back to 2008, bringing top modern acts such as Grouplove, Beach House, and Passion Pit to Music Farm Charleston in recent years. Incredible right? I wasn’t sure anyone could make Passion Pit not cancel a concert.

People in the midlands and low country might not notice the name of the promoter, but they’ll surely notice the difference when the big shows start coming to our towns. It’s an exciting time for music lovers in South Carolina. Hopefully a solidly booked club in Greenville is next.

In somewhat of a coincidence Charleston Music Hall announced a similar partnership with Nashville based promoter NS2 to bring a select number of shows a year to their venue. The revitalized Charleston Music Hall the venue has hosted a wonderful array of live acts including Charleston’s own Shovels and Rope, Conor Oberst, David Byrne, Jason Isbell, andcomedians Aziz Ansari and Mike Birbiglia. They’ve also done an incredible job supporting and embracing local music. The partnership assures the continuance of quality shows for the foreseeable future.

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