Opening with a shot of the Zesto on North Main in Columbia, SC at dusk, Pierce Koichi’s new video for “The Part When” wanders slowly into the night. Shot to fit the pace of the song, the video features long shots that let you take in the lyrics. Not mind racing, but slowly reflecting, speed up only for the rapped verse midway through the song. In this video as well online for the most part, Koichi keeps a sense of  mystique, keeping the music as the main focus.

Watch Pierce Koichi Live at Papa Jazz.

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